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Case Studies
January 11, 2023

ChatGenie for Digital Products: How Ticket-Selling is Made Better with In-App Commerce

ChatGenie may have begun with traditional online offerings like food and retail items but it’s definitely ideal for any industry - including Digital Products such as event tickets, memberships, subscriptions, and the like. Let us tell you about how In-App Commerce makes selling Digital Products seamless inside the world’s biggest apps.

Digital Products - Ticket Selling Use Case Customer Journey

Our first ticket-selling merchant was a non-governmental organization consisting of professional midwives committed to serving and supporting Filipino families. In April 2022, they held the virtual conference and optimized their Facebook page by converting it into an In-App Commerce online store selling Digital Products making their event’s ticket-selling more accessible online. By converting their social media page into an automated online store, they were able to instantly automate ticket-selling and generated almost ₱145,000 in sales for one month after getting powered by ChatGenie. In the same month, they facilitated nearly 400 transactions with In-App Commerce.

More recently, a medical association also used their Messenger page to facilitate ticket sales for their upcoming event this February. Upon transitioning their page into an In-App Commerce store, they were able to increase sales by 167% in the first week followed by 62% and 46% in the succeeding weeks. Overall, they were able to earn ₱1,384,024 in a single month.

One common factor that helped both companies to get the most out of their In-App Commerce store was simply sharing their Messenger store link in all of their event posts captions.

Apart from ticket-selling, In-App Commerce is also a great way to offer memberships, gift cards, and subscriptions inside Facebook, Instagram, Viber, and GCash. Our first gym merchant also recently created their own automated Messenger store using ChatGenie and now allows customers to purchase gift cards within a few clicks.

Like some of our most successful merchants, these merchants effectively advertise their offerings by including their In-App Commerce store link in their posts to make it more accessible for customers. In fact, both of the ticket-selling merchants created a dedicated video showing a step-by-step process on how to order from their online store and encouraging their audience to purchase from there as their call to action. These simple hacks make a big impact - so every post can convert viewers to customers in an instant.

Apart from increasing conversion rates, transforming your social media page into an automated online store with In-App Commerce allows customers to streamline the process from inquiries to payment - all on one place.

Invest in In-App Commerce to sell your Digital Products inside the world’s biggest apps. Sign up at www.chatgenie.ph now!

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