0
Increase your conversion rate - learn how to sell inside the world's biggest apps!
Learn More
×
home I
home II
home III
home IV
home v
hot
Link
Features
Our ServicesSolutionsFeature Releases

Sales Channels

MessengerInstagramGLifeShopifyViber

Automated Delivery

Grab ExpressLalamovePandago

Flexible Payment Options

BPIGCashPayMongoRoadmap
Merchants
Partners
Sales Partner ProgramList of Sales Partner

Brand Partners

GrabLalamovePayMongoGCashMayaGlobe Business
Plans
Resources
Resources
BlogYoutube ChannelGuidesSuccess Stories
Log In
contact
new
Licensing
style guide
Sign Up For Free
sd
Merchants
June 7, 2022

ChatGenie's Customized Solution Helps Globe Telecom Connect with More Customers

Globe Telecom is arguably one of the biggest companies in the country. Known for connecting Filipinos to the world and operating the Philippines' largest mobile network, the communications behemoth finds its growth by constantly evolving and looking for ways to innovate its offerings and products.

One way they’ve found success is through ChatGenie. Their goal was to boost sales and leads by automating the eCommerce experience on Messenger. When Globe partnered with ChatGenie, they were able to drive incremental sales and let anyone easily purchase the telco’s products and sign up for services. By giving customers a frictionless shopping experience via Messenger, users were able to avail of postpaid and prepaid plans, mobile phones, and accessories without leaving the app - something that used to be a tedious process involving long lines, multiple visits, and lengthy paperwork.

ChatGenie creates the perfect Mini App for Globe

ChatGenie customized its eCommerce multi-commerce platform for the Globe to cater to its specific needs including the know-your-customer process, messaging referral features that allowed product links and unique referral links to be shared and tracked, and creating an end-to-end online shopping experience within Messenger webview. In addition, ChatGenie added built-in features that send Messenger notifications to people personalized based on their orders, including redirection to their payment and order history, and notifications to be sent to specific customer segments. With the Mini App, Globe’s eCommerce experience was improved by the solution and allowed customers to shop simply within Messenger, while giving new ways to control their data and learn about their campaigns' success.

Frictionless experiences

Like every ChatGenie transaction, the Globe Online experience starts through clicking unique Messenger  message referral links that direct people to their Messenger page. These links could also be specified to direct users to a particular store or specific products. Aside from that, they also provided an easily-accessible URL button that allows customers to open the Messenger via web, browse through their offerings, and complete the entire subscription or purchase journey. Choosing a mobile data plan could be applied for and finalized through a web-based experience. Lastly, Globe Online also sends proactive messages to customers to inform them of important notifications personalized just for their transactions such as transaction confirmations, order status, and order history.

Increase in leads and sales

By collaborating with the ChatGenie platform, the Globe team was able to make an end-to-end purchase journey via Messenger possible. As a result, Globe was able to achieve a 5% conversion rate via Messenger and get over 30,000 incremental leads outside of their business-as-usual channels. Overall, 61% of conversions were driven by organic, non-paid sessions (including Messenger  links) from Globe customer service agents (between June and November 2021). This is one way they were able to establish their goal: connecting with more shoppers.

*Results are self-reported and not identically repeatable. Generally expected individual results will differ.

“Conversational commerce has been a great boon for our business. Since working with the ChatGenie team to build and integrate a Messenger-powered subscription platform, our customers can easily make purchases, receive important notifications, and find out more about what we have to offer. We are happy to report that we have seen a boost in leads and conversion rates.”

-MJ Panganiban, Digital Channel Operations Head, Globe

‍

Get the same benefits within any budget. Learn what ChatGenie plan is right for you and your business here: ChatGenie | Plans & Pricing

Stay connected and see how Globe Telecom’s ChatGenie solution works right here: https://www.messenger.com/t/30433734747

‍

Back to Blog
latest news

Related Post

Communicate and Sell Inside Viber Communities with ChatGenie

Viber Communities and Channels are two features that can help businesses build a community around their brand, reach a wider audience, and gather valuable feedback and insights.

March 22, 2023
Viber

Meet the Women of In-App Commerce

In celebration of Women's Month, we wanted to feature some of the women behind some of the most well-loved brands in the ChatGenie community. We asked Sophia, Martha, Lorina, and Desha for their tips and insights to thriving online:

March 20, 2023
Merchants

How to effectively sell on social media — 2023 guide

With In-App Commerce, merchants can offer almost everything, everywhere convert likes into sales in an instant. However, it doesn't come without its own set of challenges. In order to truly convince users to convert via social media, merchants need to follow a few key strategies:

March 14, 2023
Business Tips
View Blog

Sign Up For our Newsletter

Let’s talk all things business. Never miss an update or tip from us, subscribe to our newsletter!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Sell inside the biggest apps now - it’s fast, free, and easy.

SIgn Up For FREE, No Credit Card Required!

products

HomeFeaturesMerchantsPlans

Partners

Grab Express IntegrationLalamove IntegrationPandaGo IntegrationGCash IntegrationPayMongo IntegrationMaya Integration

Company

About UsPressTeamCareers

Support

ResourcesHelp CenterBlogSuccess StoriesChatGenie Expert AssistanceBecome A Sales PartnerFAQ

COntact Us

Unit 20 I-Park Center, Amang Rodriguez Ave. Manggahan, Pasig City

Copyright @ 2022 Chatgenie. All rights reserved.

Terms Of UsePrivacy Policy