American shoe and apparel company Vans was not new to the B2B SaaS industry. While they already had booming offline branches across the country, they have also been actively looking for ways to adapt to the rise of social commerce.

The Challenge

Having tried other solutions in the market before, they decided to try out ChatGenie to see if it was a better fit. Previous experience with commerce solutions left them unsatisfied due to the manual input still needed to make the platform work. While searching for an easier product, they heard about ChatGenie from some who already used it and decided to try it for themselves. Prioritizing data centralization and function, they were interested to see if the platform could aid their online sales strategies with the frictionless social commerce shopping experience.

The Solution

After activating their ChatGenie Mini App Messenger online store, they were able to see immediate results and new opportunities. Utilizing the Multi-Store Model, they were able to show the distinct and unique stock and inventory available per store. After starting with 7 initial branches namely Trinoma, Alabang Town Center, UP Town Center, Greenbelt Ayala Malls, Glorietta, Ermita, and Cebu, they plan on expanding and adding even more branches to their Mini App online store.

One notable outcome of selling online was their idea to have an online-exclusive pre-order launch prior to the products being available in-store. The online launch gave them the ability to gauge interest and make use of their online followings: converting clicks and follows to actual sales. The Vans x Pretty Guardian Sailor Moon collection was a success and garnered 207% more than their target achievement thanks to their online launch.

Results

Not only was Vans able to reach customers for specific events and launches but also gave an additional customer touchpoint to help sales and brand visibility. Handling no other Vans PH eCommerce avenues, the Mini App online stores contributed to a 31% sell-through for each store location. Vans learned that the platform was able to give holistic assistance to the brand - showing that online touchpoints and assistance trickled over to offline success as well.

Another problem ChatGenie was able to solve was the difficulty and hassle of adapting to tech. CG’s easy-to-use software was quickly learned by all members of the team regardless of experience. The user-friendly interface and process made it simple to use for the staff even though it was the first time they handled software on their own. Compared to the other brands they’ve tried, ChatGenie’s seamless dashboard has helped the staff focus on other tasks such as answering social media queries and customer service concerns. The time spent managing sales and handling the online sales platform has lessened and boosted their overall efficiency.

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Aside from providing accessible customer touchpoints, Vans invested in Ads to help boost their online presence and let their followers know they can order through their ChatGenie Mini App stores on social media. Each post shared its ChatGenie store links and highlighted its store. With a regularly scheduled advertising and post-boosting strategy, they were able to see results from their customer education campaign.

Vans highly recommends ChatGenie to companies on the fence about trying out the multi-commerce solution. Since partnering with CG, they’ve discovered that there are plenty of options on the platform compared to other software providers in the market. Most importantly, they know that working with tech comes with a lot of possible glitches. What is most important to them is efficient after-sales care. With eCommerce, unforeseen circumstances can be expected especially when your store has high traffic. ChatGenie is able to assist clients like them when these issues arise.

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If you haven't yet, launch you very own ChatGenie-powered online store here.