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Case Studies
June 16, 2023

How This Insurance Company Received a 155% Increase in Sales by Selling on GInsure

As we've always said, In-App Commerce is not just for retail businesses and food ordering. ChatGenie offers services to a wide array of businesses - one of which is insurance. While the traditional insurance industry relies on agents to sell directly to customers, In-App Commerce allows insurance providers to directly to the end users themselves.

Sample Customer Journey of an insurance brand. This is a mockup only.

One ChatGenie merchant, a global insurance firm, has been selling with In-App Commerce since 2021, but only recently started selling via GInsure as well. Having 81 million users and counting, creating a presence in the Super App is vital for businesses to increase brand exposure and increase sales - this is true for this merchant as well.

In March 2023, the company started its presence on GCash via GInsure too, the e-wallet's effort to democratize insurance and expand access to all types of consumers. The portion of the app is a one-stop-shop for all things insurance: from health, life, and car insurance. While insurance used to be intimidating and exclusive to certain markets, GInsure and the firm have opened the service by offering accessible, affordable plans to all users of the app. Offering 4 different plans, GCash users can avail of packages from as low as P270.

Total sales: March 2023 vs April 2023

Since joining GInsure with ChatGenie, the company has increased their transactions to 155% (compared to the previous month) and 56% comparing the past 3 months and the most recent 3 months (Nov 2022-Jan 2023 vs February 2023-April 2023).

This company is just one of our merchants selling inside GInsure. Don't miss the opportunity to make a presence on GCash's Insure with ChatGenie. More about it on chatgenie.ph!

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