The evolution of eCommerce has given all industries a boost and an ability to sell their products online, albeit some more difficult than others. While Insurance companies are still not allowed to sell insurance products openly to the public, they are allowed to sell on closed communities so what better way to expand sales channels online than on the Philippines’ favorite e-wallet, GCash?
Apart from traditional eCommerce offerings, ChatGenie also provides the multi-commerce platform for Insurance merchants with a package made exclusively for their needs and purposes. The Insurance Bundle is a version of the platform that allows insurance merchants to make their different offerings available online and inside the country’s largest mobile wallet, GCash via GLife. Aside from making plan purchasing more accessible, their online presence in the app also takes note of all important details pertinent to the plan as well as the full KYC compliance with ChatGenie.
While selling insurance via platforms like GCash is still a novel concept, we already have multiple use cases of how to harness eCommerce, optimize your presence online, and convert followers into paying customers. The market has been shown to be open to purchasing insurance online. In addition to making the purchasing process more seamless and easily available, getting powered by ChatGenie and selling inside GCash resulted in continuous growth. One week from getting powered by ChatGenie, one company’s sales increased by 50% followed up by 13% and 17%, and 38% in Week 3, Week 4, and Week 5 respectively. Sustained growth can also be expected based on their 8th week increase of 155% and a total of 682 orders on GLife alone (from September 26, 2022 - February 28, 2023).
The ChatGenie Dashboard is optimized for the Insurance Bundle by offering all necessary information from the Order Manager in real-time. Their utilization of the Insurance Bundle is a great example of how non-retail brands can capitalize on their audiences online and convert likes into sales instantly.
eCommerce is no longer exclusive to typical online shopping offerings. Going digital is not an option but a necessity, for all industries. ChatGenie is continuing to work towards building the next generation of eCommerce. To learn more about where we’re going, read more about our plans and upcoming features here.
Interested in our other merchant success stories? Read about how Ayala Land used the Inquiry Bundle to revolutionize lead generation, how Vans exceeded targets by tying in offline events to online exclusives, how Globe Telecom digitized offline sales at their recent festival, and how Marikina Bakery used ads to get a significant increase in sales.