Viber is the leading global messaging app that also offers businesses a unique opportunity to engage with their customers. Creating an In-App store allows merchants to sell right inside the app and makes the ordering process that much easier for their customers. Another great way to get in touch with customers is to create a channel on the app. However, creating a successful Viber Channel requires more than just posting content regularly. In order to stand out and make sure your messages aren't ignored, think deeply about the content you want to send on your channel. Here are some best practices to help you create a successful Viber Channel that will engage your audience and help you achieve your goals:
1. Define Your Target Audience
Just like creating any other content, defining your target audience is the first step to creating a successful Viber Channel. Knowing who your audience is will help you create posts, campaigns, and promotions that will resonate with and engage them. You can create buyer personas to help you understand your audience's preferences, interests, and pain points. By doing this, you can ensure that your Viber Channel is relevant and valuable to your audience, which will encourage them to stay subscribed.
2. Keep Your Content Relevant and Valuable
Creating the right content is essential to keeping your audience engaged. If your content is not relevant, your audience may quickly lose interest and unsubscribe from your channel. It’s easy to post a daily stream of product-centric ads but that can get a little monotonous. You can create persuasive content by understanding your audience's interests and pain points. Remember to use all the right keywords in your description so your target audience can find your channel organically. Don’t forget to make sure your channel is public. You can also create valuable content by showing how your products can solve their problems. With a connected In-App store, customers can even click on a button to get directed to your store and let them purchase anything with just a few taps.
3. Use Branded Content
Using branded content is an effective way to stand out from other channels. You can use branded stickers, GIFs, and other interactive elements to engage your audience. By using branded content, you can also reinforce your brand's identity and values. When creating branded content, make sure that it aligns with your brand's voice and tone.
4. Leverage Viber's Features
Viber offers various features that can help you engage your audience, such as polls, quizzes, and surveys. You can use these features to create interactive content and build a relationship with your audience. For example, you can use polls and surveys to gather feedback from your audience, learn more about them, and get some engagement. You can also use Viber's broadcast feature to send messages to all your subscribers at once. Another feature you can’t miss out on is its trackable message stats that will allow you to measure engagement and get more insights about what works and what doesn’t.
5. Promote Your Channel
Promoting your Viber Channel is essential to growing your audience and increasing engagement. You can grow your channel with a variety of ways inside and outsider Viber. You can start by manually adding members and then move on to using a Channel invite link. You can promote your channel on your website, social media, and other marketing channels. You can also use paid advertising to reach a wider audience. When promoting your channel, make sure to highlight the benefits of subscribing to your channel. For example, you can offer exclusive content to your subscribers.
By following these best practices, you can create a successful Viber Channel that will not just help you communicate with your audience but persuade them to shop from your In-App store too!
Don’t have an In-App store yet? Get one today and sign up at chatgenie.ph.