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Case Studies
May 22, 2023

The Simple Method a Gadget Brand Used to Achieve a 55% Conversion Rate

August 29, 2023 5:54 PM

One of our merchants, an online purveyor of gaming monitors and enthusiast-grade equipment, came to us with a goal. While they already had a fully-functional online store on their website, they were also seeking ways to expand their sales channels. In order to do that, they tapped ChatGenie to start selling via their Facebook page as well with In-App Commerce.

Once they started selling inside Facebook Messenger, they were able to receive an increase in sales of 100% in January and then another 200% growth in the next month. The consistent growth culminated in over P400,000 in sales and a conversion rate of 55% in the third month.

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Aside from simply opening an In-App Store, the merchant was able to attract customers and convince them to convert in one simple way: vouchers. Using promos and creating vouchers is one surefire way to persuade customers to make a purchase, even when it doesn't involve typical impulse purchases. Even with a larger cart value, consumers can still be swayed by a simple promo. The merchant creates and advertises promos and sales made possible by the ChatGenie Dashboard.

Promo section of the ChatGenie Dashboard where merchants can configure their promo offerings.

Creating promos can be as simple as toggling on a button on your dashboard. When you sell with In-App Commerce, you get access to the ChatGenie Dashboard, a comprehensive platform that allows you to manage sales and marketing, stay on top of transactions, and control your data - all in one place. The brand utilizes the dashboard to create unique promo codes for their sales. Merchants can create and customize their promos exactly to their liking: from first-time customer exclusives, promo durations and amounts, freebies, and more.

Never underestimate the power of a promo, made simple with the ChatGenie Dashboard. This merchant was able to go from strength to strength with this easy method.

Make every sale season seamless with In-App Commerce. Sign up at chatgenie.ph now!

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