Redirecting social media traffic to a website introduces friction that can lower conversion rates. When users are taken out of their social media environment, they often encounter slower load times, confusing navigation, and inconsistent branding.
.png)
.png)
Every additional step in the buying process can lower your conversion rates. Redirecting users, requiring extra clicks, or making them fill out forms creates friction that leads to fewer completed purchases. This slide shows how conversion rates drop from 9% within social media apps to just 2% when users are redirected to external web stores.
ChatGenie solves this by keeping the entire shopping journey within the social media platform, ensuring a smooth and consistent experience that reduces friction and boosts conversions.
.png)
