Here’s the latest part of the Future-Proofing Your Business! In this series, we’ll be sharing advice on how you can ensure your online business’s longevity. With more than 3,000 onboarded merchants and a team of business-focused professionals, rest assured that ChatGenie will be giving you sound business advice to elevate your online business.
In today’s article, we’ll be talking about how to create a buzz and boost your business with Influencer Marketing!
Did you know that the Philippines has one of the strongest influencer cultures in the world? With 51.4% (more than double the global average!) of users following influencers, it’s no question that influencer marketing is one of the most popular strategies for both online-only and traditional brands. That said, it isn’t as simple as giving out free products to your favorite Instagram personality. Modern consumers are smart and savvy; they know when they are being sold to. There’s a lot of white noise on the interwebs so it’s also important to stay authentic, strategize smart, and stay true to your brand. Where do we start?
Explore your competitor landscape
First, take a look around. As we said, influencer marketing is incredibly popular and there are tons of brands out there you can study and observe to get an idea of what strategy would work best for your brand. Explore your competitors and inspirations on social media and learn their best practices so you can adapt them and make them your own.
Do a brand deep-dive
Next, you need to be specific. Set particular goals, find out what message you want to put out, and identify who you want to say it to. This will come in handy when you want to share your vision with your chosen influencer. You have to be clear about who your brand is and what it will bring to the followers' lives. Whether it’s about your whole brand, a certain campaign, or a particular product, you need to make sure you’ve got them spelled out. After all, you know your brand best and you want your collaborators to get it from the horse’s mouth.
Find the right people
Third, set out to find the right ambassadors for you. Just because someone is the top vlogger in your area doesn’t necessarily mean they’ll be the best fit for your brand. Start by taking a look at the power players in your industry and evaluate how they fit into your brand. It may be tempting to choose influencers based solely on their followings but be sure to take a deep dive into their content and learn more about who they really are. After all, it isn’t called a collaboration for no reason. You want to see the talent as partners rather than just models. Nice photos can only get you so far. It’s always ideal to connect to like-minded people who can authentically plug your brand in a way that doesn’t feel so manufactured.
Create a campaign brief
Now that you have an idea of who you want on your roster, get in touch and talk about what exactly you want to communicate. Create a clear, creative, and concise campaign brief and talk about what your collaboration entails. Be specific about what content you require, how often they are expected to post, which campaign hashtags to use, who owns the campaign photos, and the like. What’s important is that you are clear from the get-go, otherwise, your expectations might not match up.
Choose the right partnership
There are plenty of partnership arrangements to choose from or offer: from complementary products and paid posts to long-term partnerships and even special product edits. Another great option for you and your collaborators is the Referral Code model where you give them special discount codes just for them and their followers! With this, they are incentivized to sell your product from earning from sales too. With ChatGenie’s Referral Code feature, you can create unique shareable discount codes that you can track from within your dashboard.
Track your partnerships
Last, but definitely not least, study your partnerships' success! See what works and what doesn’t. Find out if your influencers' content has effectively represented your brand and got the word out about your products. One sure-fire way to see whose content converted clicks into actual purchases is by tracking their Referral Codes. You can easily do this on your ChatGenie Dashboard. Let us break it down for you step-by-step here. Now that we’ve walked you through the basics of Influencer Marketing, all you need to do is execute it. Good luck!
Want to learn more about the ChatGenie Dashboard? Aside from our Referral Code creator, learn all about the different features that can help you make the most out of eCommerce. Read this comprehensive guide on it and maximize it to sell smarter inside the world’s biggest apps!
Don’t have a ChatGenie Dashboard yet? Sign up for FREE and see the Referral Code feature and more in action here: ChatGenie | Sell Inside The World's Biggest Apps!