Mapping Your Sales Funnel: From Brand Awareness to Purchase (with FREE Guide!)
A sales funnel represents a buyer’s journey from early-stage brand discovery to final purchase. And if you’re wondering why it’s called a funnel, that’s because it’s depicted as such. It starts wide at the top and narrows down at the bottom. This portrays how merchants begin with a relatively large audience of prospective buyers before they get trimmed down to ones that are more likely to make a purchase. Get your FREE guide here.