0
Increase your conversion rate - learn how to sell inside the world's biggest apps!
Learn More
×
home I
home II
home III
home IV
home v
hot
Link
Features
Our ServicesSolutionsFeature Releases

Sales Channels

MessengerInstagramGLifeShopifyViber

Automated Delivery

Grab ExpressLalamovePandago

Flexible Payment Options

BPIGCashPayMongoRoadmap
Merchants
Partners
Sales Partner ProgramList of Sales Partner

Brand Partners

GrabLalamoveBPIPayMongoGCashMayaGlobe Business
Plans
Resources
Resources
BlogYoutube ChannelGuidesSuccess Stories
Log In
contact
new
Licensing
style guide
Sign Up For Free
sd
FUTURE-PROOFING YOUR BUSINESS
June 7, 2022

Future-Proofing Blog Series: Best Practices When Boosting Posts

The latest part of the Future-Proofing Your Business series is here. In this series, we’ll be sharing tips on how you can ensure your online business’s longevity. With more than 3,000 onboarded merchants and a team of business-focused professionals, rest assured that ChatGenie will be giving you sound advice to elevate your online business.

For today’s article, we’ll be counting down the best practices when boosting Facebook posts. Often overlooked by small businesses, boosted posts are effective for amplifying the reach of your content, which falls under the first stage of the customer journey. With the simple click of a button, your posts can be seen by more people, even those that aren’t followers of your business page.

Perhaps the one thing holding people back from boosting posts is the lack of a return on investment. Is it even worth it, you may ask? Well, it is. But only if you know how to make the most of it. To make your jobs easier, we’ve created a to-do list when using Facebook’s Boost Post feature.

Promote Successful Posts‍

Crucial to maximizing boosted posts is understanding what it entails. Simply put, boosting posts allows you to build on the engagement of a native post and increase its organic reach to target a broader audience. This means that apart from your followers, you can get closer to people who may not have heard of your business before but are interested in what you have to offer.


Let that sink in for a moment before selecting which posts to boost. It’s important that you focus on pieces of content that already performed well on their own so you’re guaranteed to see an even tremendous increase in views and post reach. People are more likely to be drawn to posts with over a hundred likes, comments, and shares over a post whose engagement rate is unremarkable.

You can make informed decisions on which posts to boost by accessing the Insights tab in your Facebook Page. Under the Posts section, you’ll see which ones have the biggest reach and engagement. Facebook also sends notifications prompting business page handlers to boost high-performing content to make sure you don’t miss out on opportunities to increase your reach.

Know Your Objective

‍Now that you know what qualities to look for in a post that you want to boost, it’s time to set your goals. Ask yourself what it is you hope to accomplish. Is it raising brand awareness, driving traffic, or increasing engagement?

For ChatGenie merchants, it’s highly advisable that you work towards driving traffic to your online stores. Share the good news on how your business can readily accept orders from your DMs/inbox.

This QR code provided by Yes Efren easily directs customers to its ChatGenie store inside Facebook Messenger.

Communicate how easy it is as well for customers to browse your products, add to cart, pay for their purchases, and get their orders delivered right at their doorstep.

Globe summarized in five steps how its customers can avail of its latest Globe offers without ever leaving the Messenger app!

Narrow Down Your Target Audience

‍Sharing content on social media without a target audience in mind is not going to work well for your business. This also applies when boosting posts.

Fortunately, Facebook offers options to narrow down your audience for you. One of those options is People you choose through targeting. This is perfect if you’re trying to reach a specific audience as you can choose the gender, age, and geographic limits of your audience.

But if you want to see greater success, we recommend that you try creating a Custom Audience. With this option, you’re sure to target people who have already interacted with your brand instead of simply targeting people based on broad demographics. Custom audiences can be built based on data pulled from Facebook itself. You can also upload customer lists to serve as the basis of your custom audience. This is doable for ChatGenie merchants. You can extract a custom audience list from ChatGenie’s Customer Segment section, which contains a list of all the customers who have purchased from your store.

ChatGenie makes it easy to export customer data from the Dashboard.

Spend Accordingly‍

Boosting posts is relatively cheap. Facebook boosts cost a minimum of $1 a day, which equates to a little more than P50. So it’s really budget friendly if you think about it.

That doesn’t mean you should only boost posts for a single day. The consensus among marketers is that a boosted post should run for three to five days. If we’re to compute the cost, you’re going to end up with a running total of over P250 should you complete all five days. This should be enough time to let the post be taken in by your target audience. Run boosted posts continuously for far too long and you risk content oversaturation.

In case you’re still debating whether the cost is worth it, think about this way: that small amount of money could be the difference between no one seeing the post or the post catching fire and going viral.

‍

Track Performance‍

Checking if your posts are gaining traction is crucial to evaluating the success of your campaign. Here at ChatGenie, we’ve devised a way for you to accomplish this.

All you have to do is to create a trackable referral link for your ads in the ChatGenie dashboard. The Referral section in the ChatGenie dashboard allows you to keep track of the number of clicks and orders generated by the link embedded within your ads. Ad specifics can be configured through the Ads Manager tool on Facebook.

By tracking ad performance, you can plan enhancements or optimizations in your next boosting.

ChatGenie has a chart indicating the number of clicks and orders generated by the referral link for easy tracking.

‍

Give the Boost Post feature a try now and see for yourself how much further your social content can reach.

If you haven’t already, create a ChatGenie-powered online store inside the world’s biggest apps like Facebook Messenger and Instagram so your audience can easily purchase your items upon seeing them on their social media feeds.


‍

Back to Blog
latest news

Related Post

How Fitness First offers Gym Access Online with ChatGenie

The pandemic has awakened an urge for fitness and now that gyms, workout studios, and the like have finally reopened, interest in fitness is at an all-time high. Take advantage of that trend and make subscriptions available right inside the world’s biggest apps with ChatGenie.

February 2, 2023
Case Studies

In-Store Commerce Best Practices

Now that physical stores have opened and consumers are heading out to resume their lives pre-pandemic, eCommerce has taken quite a hit in its rapid growth. However, just because in-store shopping is possible doesn’t mean online selling is going anywhere. Digitizing your business is still a must to ease transactions and offer the best possible shopping experience for your customers.

January 30, 2023
In-Store Commerce

In-App to In-Store: How ChatGenie is Merging Online and Offline Commerce

ChatGenie’s In-App Commerce enabled businesses of all sizes to transition their offline operations online.

January 23, 2023
View Blog

Sell inside the biggest apps now - it’s fast, free, and easy.

SIgn Up For FREE, No Credit Card Required!

products

HomeFeaturesMerchantsPlansGrab Express IntegrationBPI IntegrationGCash IntegrationLalamove Integration

Company

About UsPressTeamCareers

Support

ResourcesOur CommunityBlogChatGenie Expert AssistanceBecome A Sales PartnerFAQ

COntact Us

Unit 20 I-Park Center, Amang Rodriguez Ave. Manggahan, Pasig City

Copyright @ 2022 Chatgenie. All rights reserved.

Terms Of UsePrivacy Policy