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Now that physical stores have opened and consumers are heading out to resume their lives pre-pandemic, eCommerce has taken quite a hit in its rapid growth. However, just because in-store shopping is possible doesn’t mean online selling is going anywhere. Digitizing your business is still a must to ease transactions and offer the best possible shopping experience for your customers. Now, how do you do that if customers are already flocking back to offline locations? Invest in In-Store Commerce. In-Store Commerce allows your shoppers to be instantly redirected to your GLife store and make purchases with Scan-to-Order, avail of vouchers and promos outside your online store with Scan-to-Redeem, and get exclusive access to special collections with Scan-to-get-Exclusives. All that is possible with a simple scan of a QR code.
If you’ve already signed up, let’s talk about all the best practices to help your customers maximize shopping with In-Store Commerce. Since the process has yet to make a mainstream impression in the country, take the lead with us by introducing it to your customers and showing them how easy the hybrid shopping experience can be. Don’t take our word for it. Let’s take a look at how Globe Telecom used In-Store Commerce for some of its biggest events post-pandemic.
ChatGenie In-Store Commerce was first used at the G Music Festival, where merchants were able to give festival-goers the chance to get access to promos as well as make pre-orders and skip the long queues from sellers like Winkle Donuts, Engkanto Brewery, Daniel Baker, and Schroeder’s Deli. One way to encourage customers to make orders through your GLife store is by offering exclusive promos via Scan-to-Redeem the way merchants at the event did.
Actively encourage users to shop via In-Store Commerce
While the hybrid shopping experience is more common in countries like Bangkok, it is still a novel experience in most of the country. When online shopping wasn’t as well known as it is today, e-tailers held events to encourage users to browse offline while making a purchase online. Hiring or assigning promoters to educate consumers on how to use In-Store Commerce is a similar way to help them adopt the practice, as they did in the event.
Create community while offering convenience
Apart from the G Music Festival, Globe also championed In-Store Commerce at the Gift Local bazaar. The event was held to help boost small local businesses during the holiday season. Merchants such as Bambuhay, Ollocal, Lana, Kapelipino, Daniel Baker, Habi, Bayongciaga, Michee Mich, and Anna Magkawas were able to give their customers a chance to make orders through their GLife stores with a simple scan of a QR code. While social selling has its charms, sometimes there's nothing like an in-person event to encourage a sense of community and camaraderie between merchants and customers. This is especially true for small business owners who deeply benefit from creating a lasting relationship with customers. In-Store Commerce can help combine the best of both worlds.
Ensure a seamless online-to-offline transition
One thing to remember when preparing for a hybrid shopping experience via In-Store Commerce is to make sure your data is completely consistent. Double-check if stock is available in both avenues, inventory is well-tracked, product information is properly displayed, and product images are correct. Most importantly? Always make sure that prices are correct and consistent between both platforms. Customers can easily lose trust in your brand once one of these factors doesn’t appear to be true. After all, one of the biggest barriers in online shopping is the possibility of getting an item that wasn’t as advertised. If your online representation of the actual item falls short of what's seen in person, customers can feel scammed and that can even put a halt on any future plans to repurchase from your brand - online or offline.
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