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FUTURE-PROOFING YOUR BUSINESS
October 24, 2022

Sales Funnel: Securing leads

You’ve already grown your customer base, now what? At this point of the Sales Funnel, it’s important to find fresh streams of income to breathe new life to your business - that means looking for a new pool of potential customers or leads. It’s one thing to find them and another to get them to convert. Here are a few simple ways to help you secure your leads, all available on the ChatGenie Dashboard:

Collaborate with KOLs

Tapping KOLs or Key Opinion Leaders is one great way to increase exposure, get your brand out there, or even reinforce your marketing strategies already in place. If you’re relatively new in the market, these trusted personalities will lend credibility and likability to your brand. If you’ve already established your brand, they can still help by exposing your brand to new markets or even just reminding their audience about what makes your business so great. Working with influencers can be overwhelming. Who should you tap? What should your budget be? What can you offer them in return? This is made easy with ChatGenie’s Referral Code feature. You can create unique, trackable discount codes for your ambassadors to use - all on your own dashboard. You can even study each codes success any time to find out if your strategy is working.

Offer Promos

It’s as simple as that. After all, who can resist a good promo? There are countless possibilities and the ChatGenie Dashboard makes them all possible. Launch seasonal sales - you can create your own promo codes. Encourage them to make a purchase soon with limited customer offers - you can specify how many users can avail of the discount with the Usage Limit option. Brighten their days with flash sales - you can also set product-specific promos. Reward their support with freebies - you can also configure this based on minimum amount spent or even which product they purchase. More about making offers they just can’t refuse here.

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Mega sale promos of ChatGenie Merchants

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Lure New Customers with Exclusive Offers

Last, make new customers feel special and begin your business relationship with exclusive offers just for them! You can use the First Time Customer Promo feature to lock them in and get them to convert. With this new feature, you can create special discount codes that only new customers can use. Choose every aspect to your promo (from value and payment option to time frame and user limit) and simply tick the box to indicate First Time Customer exclusivity.

First Time Customer Promo

Ads

That’s it, that’s the strategy. We’ve said it before and we’ll say it again - ads work! No matter what your budget is, utilizing boosted posts (and featuring great content!) is one of the greatest ways to increase conversion rates and generate and secure leads. For your next ad campaign, you can revisit your Sales Funnel and maybe explore another demographic or target market. Are there other pools of consumers you can cater to? Should you expand your targeted location or change it altogether? You can also highlight any of the strategies above by featuring them in boosted posts! One MAJOR hack to make ads even more effective? ALWAYS remember to include your chatstore link in your boosted post. You can thank us later!

Haven’t signed up to ChatGenie yet? Securing leads has never been this easy. Sign up now: ChatGenie.ph!

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