In-Store Commerce allows your shoppers to be instantly redirected to your GLife store and make purchases with Scan-to-Order, avail of vouchers and promos outside your online store with Scan-to-Redeem, and get exclusive access to special collections with Scan-to-get-Exclusives. Here are a few tips for successful implementation:
Cover all your bases
Ensure a smooth online-to-offline transition
To ensure a seamless online-to-offline transition, it is important to ensure that your data is completely consistent. Double-check if stock is available in both avenues, inventory is well-tracked, product information is properly displayed, and product images are correct. Most importantly, always make sure that prices are correct and consistent between both platforms.
Create community while offering convenience
In-Store Commerce can also help create a sense of community and camaraderie between merchants and customers. Consider hosting in-person events to encourage face-to-face interaction, while providing the convenience of In-Store Commerce for purchases.
Actively encourage users to shop via In-Store Commerce
Hiring or assigning promoters to educate consumers on how to use In-Store Commerce is a similar way to help them adopt the practice, as they did in the event. In the context of a physical store, you may simply train your current employees to prioritize In-Store Commerce purchases. Online, you can also encourage users to try making orders with In-Store Commerce.
Encourage customers to use In-Store Commerce for future purchases
By providing a seamless and convenient shopping experience, customers are more likely to return and make purchases through In-Store Commerce again. Additionally, offering loyalty rewards and exclusive discounts through vouchers and coupons for In-Store Commerce customers can further incentivize repeat usage.
Go all out in-store
Add posters inside the store about special promos they can redeem if they order online
Adding posters inside the store about special promos they can redeem if they order online can help incentivize customers to use In-Store Commerce. This can be particularly effective for first-time users who may need an extra push to try out the new technology.
Add QR codes in front of the store
To maximize visibility, it is recommended to add all your QR codes, especially for the Scan-to-use case in front of the store. This will allow shoppers to easily access your GLife store and make purchases with In-Store Commerce.
Have a dedicated lane for Scan-to-Order pick-ups
Adding a dedicated lane for Scan-to-Order pick-ups can help streamline the process and provide a more efficient shopping experience for customers. This can also help reduce wait times and improve customer satisfaction.
Reward and encourage users
Offer loyalty rewards and exclusive discounts
To incentivize repeat usage of In-Store Commerce, consider offering loyalty rewards and exclusive discounts through vouchers and coupons. This can be a useful marketing tool to encourage customers to use In-Store Commerce for future purchases.
Encourage first-time users to purchase via In-Store Commerce with exclusive promos
ChatGenie In-Store Commerce was first used at the G Music Festival, where merchants were able to give festival-goers the chance to get access to promos as well as make pre-orders and skip the long queues from sellers. One way to encourage customers to make orders through your GLife store is by offering exclusive promos via Scan-to-Redeem like merchants at the event did.
Promote In-Store Commerce
To encourage customers to use In-Store Commerce, it is important to promote the technology actively. Hire or assign promoters to educate consumers on how to use In-Store Commerce. In the context of a physical store, you may simply train your current employees to prioritize In-Store Commerce purchases. Online, you can also promote In-Store Commerce through social media and email campaigns.
Provide reliable customer support
As with any new technology, customers may have questions or encounter issues when using In-Store Commerce. Providing reliable and responsive customer support at all times of the purchase can help address these concerns and build trust with your customers. Make sure to have a dedicated customer support team to assist customers with any issues they may encounter.
Help us continuously improve and innovate In-Store Commerce
In-Store Commerce is a relatively new technology, and there is always room for improvement and innovation. Regularly gather feedback from customers and merchants to identify pain points and areas for improvement and let us know how we can improve the In-Store Commerce experience.
In-Store Commerce is a powerful tool that can help bridge the gap between online and offline shopping experiences. By following these tips for successful implementation, you can help ensure a seamless and convenient shopping experience for your customers. Remember to actively encourage users to shop via In-Store Commerce.
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