With the holiday season right around the corner, the Christmas rush is close to its peak and so is the cheery atmosphere. There’s one sure fire way to catch your customers’ eye, holiday or not. There is no better way to lend to the festive mood (or any mood!) than by making your products stand out with impactful packaging. Here are a few tips to help you harness the power of packaging and boost your brand:

Express yourself

Stay true to your brand identity. Packaging is a fantastic way to showcase who you are as a company. While they say you shouldn’t judge a book by its cover, investing in the right packaging is a way to convince those who do to give your brand a try. After all, when consumers purchase your product, they aren’t merely buying an item, they’re buying an experience.

Add a personal touch

Personalizing every order is also an easy way to forge a deeper connection with your customers. Small touches like handwritten thank you notes make all the difference especially considering how competitive the online industry is. Going the extra mile can help remind your customers that when they purchase from a small business, they are supporting a dream not just a company. Even though selling online may take away from the personal interactions between buyer and seller, this little gesture can make them feel more of a human touch and increase the chances of making them a repeat customer.

Get festive

The holiday season is the perfect time to splurge a little more on packaging as well. Creating gift-worthy products can help your customers decide to go for your offerings over the many competitors online. Take it a step further by conceptualizing limited edition products just for the season.  That could mean anything: from holiday bundles to party platters, with packaging created especially for those season as well!

CHATGENIE PRO TIP

Encourage repeat orders by always leading your customers back to your Messenger/GLife/Viber/Instagram store! You can easily loop them back to your ChatGenie online stores with a QR code that’ll take them directly to your messaging thread. This gives them the extra push to make a new order - and keep it direct so you can keep all the profit for yourself!

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