There’s no doubt that social media revolutionized the business industry. One viral social media post can instantly put any business on the map. However, to truly master social media marketing, it’s essential to conceptualize a strategy specifically for your needs. Without having a solid social media plan, you might be sending out mixed messages, literally and figuratively. Having unorganized content like that can work on a post-to-post basis, but you need to sit down and come up with a specific social media strategy to create an impact on a larger scale. How do you do that?

Set goals

First off, it’s important to step back and think about what your goals are. Are you looking to introduce your brand to the market? Maybe you’re looking to hype up a new collection. You might also be looking to revamp your brand entirely. No matter what your short-term and long-term goals are, your first step is to figure them out so you can work towards getting the outcome you want.

Learn more about your platform

Another vital factor to a successful social media campaign is your audience. Who are you talking to? What do they respond to? How can you relate to them? What can your product do to solve their problems and fulfill their needs? After getting to know your market more, you can find out what platforms they like to use and how they like to use them. Is your target market active on TikTok or are they constantly scrolling through Instagram? Perhaps they can’t go through a day without checking their Facebook feeds. Once you’ve figured that out, hone your craft by mastering the platform to make content that stands out on each given platform. One size does not always fit all!

Plan your story

Every social media post is a story. So what story does your brand want to tell? Make your content relevant. While your purpose may be to market your product, it’s vital to do it in a way that they relate to as well. Put yourself in your customers' shoes and think about how your products can solve their pain points. Social media engagement is everything. If your content doesn’t make your audience feel something, your results will show that. Emphasize the social in social media with interactivity and your community engagement rates will thank you for it. What sets social media apart from traditional media like TV and print is the ability to create conversation right then and there - use that to make your brand a social media star.

Design your campaigns

Now that you’ve narrowed down what kind of content you want to put out, the final step is to work on the specifics of your campaigns. After all, there are so many kinds for different purposes. Need to work on community building? Try a social media giveaway. Trying to improve sales? Offer promos. Want to put out a certain message? Make it your central theme in a content-centric campaign. This is a great idea for product launches or new collections!

You can also make use of a variety of formats like reels, GIFs, static posts, carousel posts, and stories. Just remember to think strategically and create posts to suit your needs, not just whatever you feel like on posting day.

Convert likes to purchases

The best tip of all? Easily increase conversion rates by adding your chatstore link to your posts. This works even better for boosted posts and ad campaigns! When you add actionable links to your ChatGenie online store, you can make sure your customers know what to do to make a purchase. You can get a little more bang for your buck when letting customers shop directly from your store link on your sponsored posts. This simple inclusion is the CTA you need to turn social media followers into paying customers - in just a few taps!

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