The Digital Revolution
Digital commerce as we’ve said many times before has truly revolutionized the retail industry. In some ways, it even tries to even out the playing field to make success possible for almost anyone. We’ve seen a great deal of this in the pandemic where eCommerce rates rose significantly while small business owners were born out of the comforts of their own homes. Online selling has let us see that anyone can be a business owner, especially if they have the right tools. When brick-and-mortar businesses closed down due to the worldwide lockdowns, online businesses boomed. That, in itself, changed consumer behavior for all time. Consumers now expect everything they want, when they want it.
A Shift to Digital
While online commerce was always growing and the shift to digital was always looming, it was the pandemic that truly expedited the change in consumer behavior. With the age of hyperconvenience, we saw shopping opportunities sprout everywhere with ChatGenie. On social media apps like Facebook and Instagram, ads were hard to escape and brands could sell right inside them with In-App Commerce. Apps like Viber also transformed into a business-enabling messaging app that let brands speak directly to their customers and even sell inside the messaging thread. Even mobile wallets like GCash created their own in-app marketplaces that enabled merchants to sell within the e-wallet. However, the retail industry is always changing. When physical stores reopened, consumers started to head out and shop the old-fashioned way once again. But that doesn't mean it's time to shut down your online shops. Now that shoppers have gotten used to getting anything they want with a click of a button, they’ve also grown to be more particular, more impatient, and more expectant of the perfect shopping experience - every single time. If we are living in the age of hyper-convenience, it’s important to be omnipresent.
Omnichannel and Digital Commerce
The omnichannel sales strategy allows your online store to be anywhere, anytime: even your very own physical store. If In-App Commerce enables your customers to make purchases inside the world’s biggest apps, In-Store Commerce lets them do that while browsing in-person as well. In-Store Commerce allows users to Scan-to-Order, Scan-to-Redeem, and Scan-to-Get-Exclusives. That means they can order ahead online and pickup their orders in their own time to save on time and skip queues. That means they can avail of vouchers offline and get great value for money while also seeing their orders in the flesh. That means they can get special benefits just for patronizing the shop via In-Store Commerce. Your customers can do all that and more with a simple scan of a QR code. Even better, merchants who enable users to shop via In-Store Commerce can also learn more about your patrons by getting access to their customer data to learn more about their shopping habits.
The omnichannel sales experience is what every business needs for today’s unique shopping considerations. Be one of the first to champion In-Store Commerce and offer it your customers for an upgrade shopping experience. Email us at firstname.lastname@example.org now.