As a business owner, cart abandonment is a serious issue. There can be several factors as to why customers don’t end up completing their purchase even after adding to cart. In fact, the average rate of cart abandonment in the Philippines is at a whopping 88%. In order to solve common friction points and finally get your customers to convert, you can follow these five actionable tips with ChatGenie In-App Commerce:
1. Create a frictionless checkout flow
Ensure a seamless checkout process by putting yourself in your customers’ shoes. Prioritize making it easy to navigate and user-friendly. By investing in In-App Commerce, you significantly lessen the number of steps needed to make a purchase while being able to collect and control customer data. The customer journey is simple: browse, add to cart, check out, and arrange for delivery - all within your messaging thread.
2. Make flexible, secure payment options possible
Conversion rates can increase significantly by eliminating common friction points. In this case, a lack of their preferred payment method. In-App Commerce allows you to offer reliable payment options with integrated payment partners including GCash, Maya, PayMongo, BPI Online, and more. With our integrations, customers will no longer need to send proof of payment manually or have to jump from app to app to make a payment.
3. Seal the deal with promos
If your customer is unsure of making a purchase or just looking to window shop, you can give them that final nudge with an offer they can’t refuse. Promos are easily automated with the platform. You can program promos like freebies, flash sales, first-time customer exclusives, and more in minutes using the ChatGenie Dashboard.
4. Offer free shipping or same-day delivery
Your customers are more likely to checkout if they know they won't have to pay for shipping. In fact, high extra costs like shipping fees is the top reason customers don’t finalize their purchases. Consider offering free shipping to make them finally checkout! You can easily configure* free shipping for all orders or for certain minimum spend in your dashboard. Another thing that will set your store apart from most merchants on popular online marketplaces is the option to get their order exactly when they order it. The option to avail of same-day delivery is a must and easily offered with integrated logistic partners like Grab Express and Lalamove.
*To do the following, simply go to the ChatGenie Dashboard, finding the respective sections on the left side of the dashboard, and follow these easy steps:
Offer free shipping for all orders - Visiting the Shipping Manager and toggle on the Free Shipping option. From there, you can further customize it by enabling customer initiated delivery.
Offer free shipping for a minimum spend - Go to your Cart Settings and toggle on the Free Shipping option while indicating the minimum spend amount.
Offer same-day delivery - Visit the Shipping Manager and toggle on your selected same-day delivery partners like Grab Express or Lalamove.
5. Invest in ads
Ads are always a good way to drum up brand exposure. If a customer has abandoned their cart, retargeting ads even can urge them to complete their purchase. You can use Facebook Ads to target customers who have items in their cart or have browsed through your In-App Store catalog.
Combat cart abandonment by streamlining online shopping inside the world’s biggest apps. Sign up for an In-App Commerce store with ChatGenie at www.chatgenie.ph!